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Positioning Saudi Arabia as a Global Logistics Hub

Strategic Communications & Nation Branding

Partners

Year

2025

Cirrus partnered with ABOAB & Co. for MAWANI (Saudi Ports Authority) to develop high-impact visual communications supporting Saudi Arabia’s global logistics ambition. The work translated large-scale port infrastructure and national trade priorities into confident, future-facing public narratives across multiple platforms.

Approach

Our approach focused on clarity, scale, and credibility. We distilled complex logistics infrastructure into bold visual storytelling designed for high-visibility formats such as billboards and conference environments. Each asset was crafted to communicate global readiness and long-term strategic intent.

Impact

National positioning strengthened

Supported MAWANI’s role in reinforcing Saudi Arabia’s image as a competitive, globally connected logistics hub through clear and assertive visual narratives.

Complex infrastructure made legible

Translated technical port operations and logistics scale into accessible, public-facing communication without diluting institutional credibility.

High-visibility engagement delivered

Enabled consistent messaging across large-format billboards and conference touchpoints, ensuring coherence across public and stakeholder-facing environments.

SDGs Impacted

Our approach focused on clarity, scale, and credibility. We distilled complex logistics infrastructure into bold visual storytelling designed for high-visibility formats such as billboards and conference environments. Each asset was crafted to communicate global readiness and long-term strategic intent.

Highlights

Next Case Study

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Implementing Partner -

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