The campaign employs a localized, multimedia strategy, including social media influencers, TikTok outreach, TV and radio ads, and awareness sessions, to engage high-risk audiences effectively. By using relatable storytelling and impactful visuals, Cirrus is fostering informed decision-making regarding migration.
The campaign strategically leveraged a diverse network of regional influencers—including content creators, community voices, and youth advocates—to deliver culturally resonant messages in multiple local languages. These influencers helped normalize critical conversations around safe migration, digital safety, or behavioral norms by using relatable storytelling formats that connected deeply with their audiences.
Recognizing shifting media habits, the campaign prioritized platforms like TikTok, Facebook, and regional TV to meet youth where they are. Creative short-form videos, interactive challenges, and platform-specific storytelling allowed the message to cut through the noise—capturing the attention of young people most vulnerable to disinformation, unsafe migration, or digital harm.
All content was fully integrated into a customized Learning Management System (LMS), providing users with structured course navigation, progress tracking, instant feedback, and certification. The platform ensured on-demand access across devices, making learning flexible, accessible, and scalable for SMEs operating in diverse geographies.
The campaign employs a localized, multimedia strategy, including social media influencers, TikTok outreach, TV and radio ads, and awareness sessions, to engage high-risk audiences effectively. By using relatable storytelling and impactful visuals, Cirrus is fostering informed decision-making regarding migration.
Empowering SMEs Through Innovation
Implementing Partner -
USAID
Cirrus Marketing (Pvt) Ltd - All rights reserved
