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Our approach combined behaviour change communication (BCC) principles with influencer-led storytelling. We developed structured briefs, content frameworks, and platform-native formats to ensure authenticity, relevance, and message clarity. Continuous coordination ensured alignment with UNDP safeguards and digital safety standards.
Engaged diverse influencers with strong youth resonance to deliver sensitive messages through trusted, peer-led narratives.
Supported improved awareness around misinformation, online harms, and responsible digital behaviour through relatable content formats.
Developed an influencer engagement framework that can be adapted for future advocacy and digital literacy initiatives.
Our approach combined behaviour change communication (BCC) principles with influencer-led storytelling. We developed structured briefs, content frameworks, and platform-native formats to ensure authenticity, relevance, and message clarity. Continuous coordination ensured alignment with UNDP safeguards and digital safety standards.
SAFER Pervaaz Influencer Campaign 2024
Implementing Partner -
European Union
Cirrus Marketing (Pvt) Ltd - All rights reserved
