The campaign amplified the WISE initiative’s impact by showcasing how the bootcamps enhanced business skills, strengthened networks, and fostered inclusive economic growth. Cirrus deployed a multi-platform digital strategy, including influencer collaborations, local-language storytelling, press coverage, SMS marketing, and video content, reaching 23+ million people nationwide.
Through the WISE Boot Camp, over 400 women from 12 districts across Pakistan received hands-on training in launching and managing social enterprises. Participants were equipped with essential skills in business planning, marketing, financial literacy, and impact-driven leadership—fostering a new wave of women-led ventures addressing local community challenges.
The campaign combined on-ground activation with strategic digital dissemination to maximize visibility and engagement. Through storytelling, influencer collaborations, press coverage, and platform-specific content, the initiative achieved a cumulative reach of over 23 million, sparking conversations around women’s entrepreneurship and economic empowerment across Pakistan.
Beyond entrepreneurship training, the program placed a strong emphasis on enabling women to participate fully in the digital economy. From mobile banking to e-commerce readiness and digital storytelling, the curriculum was designed to enhance both financial independence and digital fluency, ensuring that women could access, manage, and grow their ventures in today’s connected world.
The campaign amplified the WISE initiative’s impact by showcasing how the bootcamps enhanced business skills, strengthened networks, and fostered inclusive economic growth. Cirrus deployed a multi-platform digital strategy, including influencer collaborations, local-language storytelling, press coverage, SMS marketing, and video content, reaching 23+ million people nationwide.
Empowering SMEs Through Innovation
Implementing Partner -
USAID
Cirrus Marketing (Pvt) Ltd - All rights reserved
